Missouri is getting a new area code, and if you need a new phone number in the Jefferson City and Columbia area you could get a number with the new area code.
So what does this mean for you? Well, first off all, don't panic. Second, find out if you're actually affected. You might have an older phone or device that will still work.
It dates back to 1878, when the owner of a department store in Philadelphia did it. He called it a "white sale" because most bedding was just white at the time.
There are very few things that elicit an absolute negative response from me. But having any kind of record microchipped under my skin is an absolute no.